Analysis of Vogue

VOGUE's MESSAGES FOR WOMEN

Analysis of Vogue:

History, Anna Wintour, and the December issue

"The foundation of Vogue’s leadership and authority is the brand’s unique role as a cultural barometer for a global audience. Vogue places fashion in the context of culture and the world we live in—how we dress, live and socialize; what we eat, listen to and watch; who leads and inspires us. Vogue immerses itself in fashion, always leading readers to what will happen next. Thought-provoking, relevant and always influential, Vogue defines the culture of fashion."
| https://www.condenast.com/brands/vogue/ |

Sometimes known as "fashion's bible" and voted the most influential fashion magazine, Vogue was started in 1892 and bought by Conde Nast in 1909. It was created as a high society women's magazine and contained mostly drawn images.

When Anna Wintour became the editor of US Vogue in the 1980s, she started to put celebrities on the covers of the magazine which allowed for fashion and culture to intersect. Fashion became a symbol of American culture and Vogue shows women how to keep up with the constantly changing trends (that Vogue in fact dictates).

Anna

Wintour

Editor and Chief of US Vogue

"A Vogue cover really holds up a mirror to its time. A great fashion picture obviously reflects the time just as much as The New York Times headline does."

The constant advertising of what's new and "in" keeps the 278 billion global fashion industry growing each year. At its heart, Vogue is supporting a consumer culture by using strategies to control women into finding value in their appearance, like the beauty myth. When women read Vogue, they self-objectify and feel negative about their bodies and themselves that compel them to buy products that they don't need.